| Book Review | The Journal of American History, 91.3

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| Book Review | The Journal of American History, 91.3 | The History Cooperative

Book Review

God's Man for the Gilded Age: D. L. Moody and the Rise of Modern Mass Evangelism. By Bruce J. Evensen. (New York: Oxford University Press, 2003. 232 pp. $29.95, ISBN 0-19-516244-7.)

Because of Dwight L. Moody's crucial contribution to the development of modern evangelism and his celebrity status in the late nineteenth century, numerous authors have evaluated his life, evangelistic methods, and impact. No one, however, has so thoroughly described Moody's crusades in Great Britain in 1873–1875 and those in Brooklyn, Philadelphia, New York City, Chicago, and Boston in 1875–1877, which launched his career and set the pattern for his subsequent extremely successful ministry, as has the journalism professor Bruce J. Evensen. Nor has anyone so meticulously examined Moody's symbiotic relationship with the press in both Britain and America. In this well-crafted and lucidly written book, Evensen explains how Moody helped revolutionize religion in the United States. From 1873 to his death in 1899 Moody reportedly preached to one hundred million people and won one million converts, helping to make modern mass evangelism a powerful tool in the twentieth century, especially in the ministries of Billy Sunday and Billy Graham.

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