| Book Review | The American Historical Review, 110.1

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| Book Review | The American Historical Review, 110.1 | The History Cooperative

Book Review

Canada and the United States

Rob Schorman. Selling Style: Clothing and Social Change at the Turn of the Century. Philadelphia: University of Pennsylvania Press. 2003. Pp. 212. $35.00.
In the wake of September 11, 2001, the people in my Manhattan neighborhood suddenly took to wearing red, white, and blue in place of their customary black and to sporting American flag pins. Not usually given to overt expressions of patriotism, my neighbors now proudly wore their American identities on their sleeves. But this is nothing new, as Rob Schorman's book makes vividly clear: in the wake of the Spanish-American War of 1898, an earlier generation of Americans also flaunted their fidelity to the United States via their clothes. Some waved red, white, and blue hankies; others wore suspenders festooned with images of the Maine and still others, with an unusual burst of patriotic fervor, transformed Old Glory into the stuff of everyday attire. "Do I think it shows true respect to our flag to see it made up into gowns, fashioned into shirt waists, turned into petticoats and utilized for stockings?" wondered one disgruntled patriot alarmed at the excesses to which her fellow Americans fell prey. "Most assuredly I do not" (p. 109).	1
Delicious details like these abound in Schorman's new book. With a keen eye for the juicy quote, the clever advertisement, and the winning diary entry, it demonstrates the extent to which Dame Fashion was bound up with Uncle Sam. Far from being something frivolous or incidental, dress loomed large in the making of modern America, a "testament to American industrial prowess and democratic freedom" (p. 29).	. . .

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